After the challenges of last year, how you can make your company better and more robust in 2021?

There is never a bad time to consider the options available to transform the way you work and operate.

But what should you focus on in order to raise the bar?

Measure your marketing better

If you’re not effectively evaluating your marketing efforts, how will you really know if they are paying off? (Spoiler alert: you won’t!)

Key Performance Indicators (KPIs) are central to working out how marketing and its associated spend is impacting the finances of your business. Particularly for companies who are tightening their belts due to Covid, marketing budgets have often been the first to be slashed.

Measuring marketing through KPIs will highlight and benchmark its Return on Investment. It paints a picture of how it contributes to your overall profit and corporate goals, in addition to other activities, such as sales and customer service.

It will help you assess current strengths and weaknesses, enabling you to identify areas where you can improve. There are myriad assets available to dig through data, including free tools like Google Analytics, which reigns supreme in tracking web traffic.

When you are busy, finding precious time to deploy analytics tools can be difficult.

Bringing in specialist marketing services will help you transform your business and get the most out of spend.

Improve your online presence

Website not been properly updated since 2012? Company Facebook page gathering virtual dust? It’s time to give the external presence of your organisation an overdue makeover.

Even if you’re not active in e-Commerce, potential customers expect you to have a web presence. Our article, "Ways to improve your customer experience" combines our top tips on delivering the best experience possible – over and over again.

That, or social media, is generally the first impression you make. A poor initial look will trash a customer’s perceptions. In a battle for customers, it pays to stand out from the crowd.

A great website is user-friendly, bursting with good-quality SEO-optimised content and gives users exactly what they are looking for. An effective social media presence further strengthens your brand while allowing you to communicate directly with your audience.

Invest in your customers

It’s hard to overstate how important customer service is to a business. Particularly in the digital age, where a mis-step can easily be posted on social media for all to see, potentially causing indelible harm to your company’s reputation.

Looking after your customers isn’t a radical or new strategy. But it’s one that pays dividends – over and over.

And it’s a competitive advantage that doesn’t just make new customers happy. It helps retain existing ones too. World-class customer service is about listening to what people want and doing what you can to satisfy them.

We all know how frustrating it is to call a helpline, only to be greeted on the other end by an automated voice – or worse, for the call to go unanswered.

Here’s where a 24/7 call handling service is your new best friend, providing a reliable, on-brand response team that ensures customers feel important and listened to. Find out how a call handling service can benefit your business by reading our article "Benefits of a Call Handling Service".

Keep track of your finances

Poor money management is a significant reason why businesses fail. It’s remains all too easy to lose track of where your money is going.

If your company is in a phase of growth – particularly if it’s growing at a rapid rate – you can easily make poor decisions about your finances by thinking short-term, rather than considering the implications further ahead.

If you don’t know where your cash is going, you won’t know which areas of your business require additional attention. Or how you can increase overall efficiency and return on investment.

Injecting bookkeeping skills into your business is essential to manage real-time finances with accurate information.

You might not require a full-time bookkeeper in your office. However, by outsourcing your bookkeeping and accounting, you can bring in flexible support precisely when you need it.

Prioritise your employees

Although many of us are working from home for the foreseeable future, taking care of your employees’ physical well-being and mental health remains vital – both to maintain productivity and to comply with duty of care legislation.

And, after all, they are the ones that guarantee its continuity.

Keep checking in on how they are doing and find out what they feel would support them further, whether it’s by scheduling one-to-one meetings (virtually) or even sending out questionnaires for them to make suggestions.

If you’re looking for a way to effectively support your employees, why not outsource your HR services to an external provider with dedicated expertise?

How SmartPA can support

We’ll help you grow and win sales.

Delegate your admin to-do list to our expert executive PAs and streamline your business costs. As the global leaders, our services provide the most cost-efficient way to handle crucial administrative, PA and secretarial tasks. Get in touch today.

We have also released our article, "How to market your business in a crisis" which is our suggestions on how to drive a business forward and buck the economic trends.

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